PR
FOR CHANGE MAKERS
INFLUENCE
AGENCY
Consulting agency in influence strategies: media influence - digital – Lobbying – Personalbranding – Corporate and crisis Communication.
We create tailor-made, influencer PR and marketing communications' campaigns to support your business objectives.
We create tailor-made, influencer PR and marketing communications' campaigns to support your business objectives.
Upgrade your communication skills
Reserve your one-hour, FREE coaching session with our experts
It's totally free
"OUR MISSION IS TO HIGHLIGHT ALL PLAYERS
WHO CHANGE THE WORLD BY INCREASING THEIR BRAND AWARENESS & BUILDING THEIR BRAND IMAGE"
WHO CHANGE THE WORLD BY INCREASING THEIR BRAND AWARENESS & BUILDING THEIR BRAND IMAGE"
360° INFLUENCER PR MARKETING
Digital Marketing & E-influence
Nurture and grow your organisation’s online existence on a consistent basis to keep your brand breathing and growing both today and into the future. Build meaningful relationships with influencers
Deliver high-end media engagement with prominent journalists from national and international newspapers and major broadcasters to help build credibility and trust for your story with the public
Media Relations
Threat-defence management and response
Crisis Communication
We are a certified media training agency. Our experts will help you achieve outstanding results
Media-Training Services
Help your business growth and raise awareness amongst key opinion leaders, economic decision makers and public authorities
Public Affairs
Make your voice heard and manage your image and profile
Personal Branding & CEO support
expertise to grow your brand image and corporate communications
OUR CLIENTS
Since 2012, Gen-G has worked with more than 200 clients and helped them to build their reputation and achieve their PR and marketing communications' goals
Tech & Digital
Finance & Fintech
Health & Healthtech
Consumer & Lifestyle
Public sector & Corporate
Consumer Tech, Enterprise Tech, IA, Software
Banking, Fintech, Private Equity
Healthcare Services, Medical Equipment, Medtech & Biotech
Food, Entertainment, Education, Consumer Electronics, Household Equipment
Local and National Institutions, NGOs
Mobility, Energy, Smart Buildings
Smart territories
WHY GEN-G?
“G” is Genuine —
We pool our skills, expertise, and experience to help companies increase their business performance and profile across France. We also work with businesses to support their global expansion activities with our network of international experts and partners organisations
Acting positively —
Generation —
/
/
/
(Trend-Watching in 2009)
Gen-G = Generation G
Our vision is for the delivery of responsible and authentic communications for all our clients
Contribute actively to your positive positioning in the market
a societal movement that is accelerated and re-enforced by the digital generation
TEAM
More than 25 strategists, including former journalists, lawyers, personal branding specialists, digital media and marketing communications whizzes, crisis communication experts, and political communications’ authorities
Strategy Director
François Ramaget
30-years’ leading award-winning, global PR agencies, including TBWA and Grayling
15-years experience in Business Development, Growth Hacking for startups and Enterprises, VC and complex Digital solutions and Strategies
Pavel Lisovsky
Digital Director
President
Laurence Gabriel
Deliver high-end media engagement with prominent journalists from national and international newspapers and major broadcasters to help build credibility and trust for your story with the public
Partner & Managing Director
Patricia Attar
18-years’ experience in Media Relations, both in-house and with global consultancies.
An ‘all-terrain’ communications’ professional, working with clients especially in Brand Image campains - in both the B2B and B2C space (Tech - Mobility - Consumer - Food & Lifestyle) as well as those in the Corporate sector
An ‘all-terrain’ communications’ professional, working with clients especially in Brand Image campains - in both the B2B and B2C space (Tech - Mobility - Consumer - Food & Lifestyle) as well as those in the Corporate sector
Corporate & Public Affairs Director
Thomas Thévenoud
Thomas has served as a Secretary of State and was a member of the French National Assembly for five years. He has more than 20 years’ experience working as a politician and has worked for more than three years on Public Affairs. He is also experienced in CEO consulting and is skilled writer and acclaimed journalist
PARTNERS
International Networks
Brands2live
Experienced in developing and managing international campaigns. One of the largest global networks of award-winning PR and communications agencies that works with globally recognized brands reach stakeholder and audiences around the world
Approved mentoring and partner communications’ agency
Station F — official mentor of Station F (Moove Lab) to support Mobility start-ups with their communications’ challenges
Agoranov — official mentor of the Paris Science & Tech Incubator., Agoranov supports innovative start-up companies
Ionis — mentor of start-ups incubated by the leading private higher education group in France
Tech Care — official mentor for the innovative start-up which focuses on the ‘e-health’ development and well-being of the economic sector, consolidating its culture of exciting innovation
Partech — official partner of Partech, a venture capital fund specialized in information and communication technologies (present in Paris, Berlin, San Francisco and Dakar)
Partnership with Villa France
Bridge between France & Germany
We support law firms working with ‘change-makers’. They help to adapt or create legal conditions for your success
Legal
UPGRADE YOUR COMMUNICATION SKILLS
Reserve your one-hour, FREE coaching session with our experts
UPGRADE YOUR
COMMUNICATION
SKILLS
Mission
When Heetch received criticism by the government and taxi companies in 2014 in Paris, the story received extensive national media coverage.
We closely worked with Heetch to advise them on how to manage and respond to a crisis situation.
Impact of our work
- To positively re- position media awareness of Heetch and clarify its business purpose and values
- Our recommended strategy and tactics managed to successfully bring together politicians, the media, and the community in question, in public debate around HEETCH, with coverage on leading national media, social networks, and comment from some of France’s best-known business leaders
- Heetch positioned as a positive symbol for young people and new urban transportation
Award
HEETCH
#GENERATIONHEETCH 2017
COM-ENT (ex. UJJEF) French Trophies:
- 1st prize — Influence and/or Crisis Communication
- 1st prize — External Communication
When Heetch received criticism by the government and taxi companies in 2014 in Paris, the story received extensive national media coverage.
We closely worked with Heetch to advise them on how to manage and respond to a crisis situation.
Impact of our work
- To positively re- position media awareness of Heetch and clarify its business purpose and values
- Our recommended strategy and tactics managed to successfully bring together politicians, the media, and the community in question, in public debate around HEETCH, with coverage on leading national media, social networks, and comment from some of France’s best-known business leaders
- Heetch positioned as a positive symbol for young people and new urban transportation
Award
HEETCH
#GENERATIONHEETCH 2017
COM-ENT (ex. UJJEF) French Trophies:
- 1st prize — Influence and/or Crisis Communication
- 1st prize — External Communication
Heetch
Mission
The 29-year-old start-up business innovator refused a $20M investment proposal.
Goal: To create a positive news “buzz” around the CEO, his vision, and the investment proposal.
Impact of our work
- More than three million views of a special video commentary story in less than two months!
- First French entrepreneur to have been invited to TEDx
Business development: Growth of sales for Lemlist
The 29-year-old start-up business innovator refused a $20M investment proposal.
Goal: To create a positive news “buzz” around the CEO, his vision, and the investment proposal.
Impact of our work
- More than three million views of a special video commentary story in less than two months!
- First French entrepreneur to have been invited to TEDx
Business development: Growth of sales for Lemlist
Guillaume Moubèche (CEO lemlist)
Mission
Launch Klaxit and bit Blablacar in terms of share of voice.
Impact of our work
In under one year, Klaxit became the leader in terms of share-of-voice in its category and a key player in new mobility in France.
Launch Klaxit and bit Blablacar in terms of share of voice.
Impact of our work
In under one year, Klaxit became the leader in terms of share-of-voice in its category and a key player in new mobility in France.
Klaxit
Mission
Launch the brand in the French market.
Impact of our work
Firmly establish Pukka as a key brand for its target market.
In less than four years, Pukka has become the preferred leader and provider of ethically sourced, organic infusions in France.
A loyal and engaged community.
Launch the brand in the French market.
Impact of our work
Firmly establish Pukka as a key brand for its target market.
In less than four years, Pukka has become the preferred leader and provider of ethically sourced, organic infusions in France.
A loyal and engaged community.
Pukka
CASES
Dassault Systemes
Mission
Increase awareness of the B2B company by promoting its best-known, pioneering innovations.
Key achievements
- Regularly place Dassault Systèmes in mainstream media. Highlighting Dassault Systèmes' news and offering comment from key company spokespeople on breaking stories
- Reinforcing Dassault Systèmes' leadership image among decision makers: today, Dassault Systèmes established as a top French company in innovations in the public field and business ecosystem.
Increase awareness of the B2B company by promoting its best-known, pioneering innovations.
Key achievements
- Regularly place Dassault Systèmes in mainstream media. Highlighting Dassault Systèmes' news and offering comment from key company spokespeople on breaking stories
- Reinforcing Dassault Systèmes' leadership image among decision makers: today, Dassault Systèmes established as a top French company in innovations in the public field and business ecosystem.
TESTIMONIALS
