PR & Influence Agency for Change Makers
PR. Digital. Public Affairs. Personal Branding. Crisis Communication.
We create tailor-made, PR, marketing influences campaigns, influencer PR and marketing communications’ campaigns to support your business objectives.

We are at your side to reach and engage all your key stakeholders
Upgrade your communication skills
Reserve your one-hour, FREE coaching session with our experts, on:
  • PR 
  • Public Affairs 
  • Brand Positioning 
  • Digital Marketing
It's totally free
“Our mission is to highlight all the actors who change the world increasing their brand awarness & building their brand image”
360° influencer PR marketing expertise to grow your brand image and corporate communications
We develop global strategies and deliver them in a clear, coordinated and streamlined way
Media Relations
Deliver high-end media engagement with prominent journalists from national and international newspapers and major broadcasters to help build credibility and trust for your story with the public
Public Affairs
Help your business growth and raise awareness amongst key opinion leaders, economic decision makers and public authorities
Personal Branding & CEO support
Make your voice heard and manage your image and profile
Crisis Communication
Threat-defence management and response
Financial Communication
Support for CFO, Investor Relations, Financial CSR programme
Digital Marketing & E-influence
Nurture and grow your organisation’s online existence on a consistent basis to keep your brand breathing and growing both today and into the future. Build meaningful relationships with influencers
Our clients
Since 2012, Gen-G has worked with more than 100 clients and helped them to build their reputation and achieve their PR and marketing communications’ goals
Tech & Digital
Consumer Tech, Enterprise Tech, IA, Software
Finance & Fintech
Banking, Fintech, Private Equity
Smart territories
Mobility, Energy, Smart Buildings
Health & Healthtech
Healthcare Services, Medical Equipment, Medtech & Biotech
Consumer & Lifestyle
Food, Entertainment, Education, Consumer Electronics, Household Equipment
Public sector & Corporate
Local and National Institutions, NGOs
Why Gen-G?
Gen-G = Generation G (Trend-Watching in 2009)
  • “G” is Genuine — Our vision is for the delivery of responsible and authentic communications for all our clients
  • Acting positively — Contribute actively to your positive positioning in the market
  • Generation — a societal movement that is accelerated and re-enforced by the digital generation

We pool our skills, expertise, and experience to help companies increase their business performance and profile across France. We also work with businesses to support their global expansion activities with our network of international experts and partners organisations
Team
25 strategists, including former journalists, lawyers, personal branding specialists, digital media and marketing communications whizzes, crisis communication experts, and political communications’ authorities
Laurence Gabriel
President
30 years as Head of award-winning, global PR consultancies, Ketchum and Fleishman Hilliard, part of Omnicom Group.

Her objective is to make companies understand that communications play a key part in business performance
Patricia Attar
Partner & Managing Director
18-years’ experience in Media Relations, both in-house and with global consultancies. 
  
An ‘all-terrain’ communications’ professional, working with clients especially in Brand Image campains - in both the B2B and B2C space (Tech - Mobility - Consumer - Food & Lifestyle) as well as those in the Corporate sector
Thomas Thévenoud
Corporate & Public Affairs Director
Thomas has served as a Secretary of State and was a member of the French National Assembly for five years. He has more than 20 years’ experience working as a politician and has worked for more than three years on Public Affairs. He is also experienced in CEO consulting and is skilled writer and acclaimed journalist
François Ramaget
Strategy Director
30-years’ leading award-winning, global PR agencies, including TBWA and Grayling
Pavel Lisovsky
Digital Director
15-years experience in Business Development, Growth Hacking for startups and Enterprises, VC and complex Digital solutions and Strategies
Partners
International : Part of international networks
Brands2live

Experienced in developing and managing international campaigns. One of the largest global networks of award-winning PR and communications agencies that works with globally recognized brands reach stakeholder and audiences around the world
Legal
We support law firms working with ‘change-makers’. They help to adapt or create legal conditions for your success
Bridge between France & Germany
Partnership with Villa France
Approved mentoring and partner communications’ agency
  • Station F — official mentor of Station F (Moove Lab) to support Mobility start-ups with their communications’ challenges

  • Partech — official partner of Partech, a venture capital fund specialized in information and communication technologies (present in Paris, Berlin, San Francisco and Dakar)

  • Agoranov — official mentor of the Paris Science & Tech Incubator., Agoranov supports innovative start-up companies

  • Ionis — mentor of start-ups incubated by the leading private higher education group in France

  • Tech Care — official mentor for the innovative start-up which focuses on the e-health’ development and well-being of the economic sector, consolidating its culture of exciting innovation
Upgrade your communication skills
Reserve your one-hour, FREE coaching session with our experts, on:
  • PR
  • Public Affairs
  • Brand Positioning
  • Digital Marketing
Cases
Mission
When Heetch received criticism by the government and taxi companies in 2014 in Paris, the story received extensive national media coverage.

We closely worked with Heetch to advise them on how to manage and respond to a crisis situation.

Impact of our work
- To positively re- position media awareness of Heetch and clarify its business purpose and values

- Our recommended strategy and tactics managed to successfully bring together politicians, the media, and the community in question, in public debate around HEETCH, with coverage on leading national media, social networks, and comment from some of France’s best-known business leaders

- Heetch positioned as a positive symbol for young people and new urban transportation

Award
HEETCH
#GENERATIONHEETCH 2017

COM-ENT (ex. UJJEF) French Trophies:
- 1st prize — Influence and/or Crisis Communication
- 1st prize — External Communication
Mission
Increase awareness of the B2B company by promoting its best-known, pioneering innovations.

Key achievements
- Regularly place Dassault Systèmes in mainstream media. Highlighting Dassault Systèmes' news and offering comment from key company spokespeople on breaking stories

- Reinforcing Dassault Systèmes' leadership image among decision makers: today, Dassault Systèmes established as a top French company in innovations in the public field and business ecosystem.
HEETCH
DASSAULT SYSTEMES
Mission
The 29-year-old start-up business innovator refused a $20M investment proposal.

Goal: To create a positive news “buzz” around the CEO, his vision, and the investment proposal.

Impact of our work
- More than three million views of a special video commentary story in less than two months!

- First French entrepreneur to have been invited to TEDx
Business development: Growth of sales for Lemlist

Guillaume Moubèche (CEO Lemlist)
Mission
Launch Klaxit and bit Blablacar in terms of share of voice.

Impact of our work
In under one year, Klaxit became the leader in terms of share-of-voice in its category and a key player in new mobility in France.

KLAXIT
Mission
Launch the brand in the French market.

Impact of our work
Firmly establish Pukka as a key brand for its target market.
In less than four years, Pukka has become the preferred leader and provider of ethically sourced, organic infusions in France.

A loyal and engaged community.


PUKKA
Testimonials
Contacts
A: 15 RUE LE SUEUR
75116 PARIS
E: CONTACT@GEN-G.COM
T: 01 44 94 00 93
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