Klaxit (BlaBlaCar)

Redefining urban mobility, one trip at a time

The project, our experience

From Klaxit to BlaBlaCar : Car sharing reimagined

Before joining BlaBlaCar, Klaxit established itself as a champion of home-work car sharing, promoting more sustainable mobility.

What we did:
We helped develop Klaxit’s image, positioning the company and its founder as leaders in car sharing and supporting its media growth through various strategies.

Preparation of an annual strategic plan
Promoting the company in the audiovisual and regional media
Working closely with communities to strengthen media presence

How we work

Mobility redefined

Our mission with Klaxit was to strengthen its position as a leader in home-work car sharing and to support its growth.

Stage 1

Strategic plan

Establish an annual strategic plan while anticipating a proactive media relations plan for the company.

Stage 2

Implementation of actions

Implement a regional media relations strategy, including local authorities, with a particular focus on the audiovisual media.

Stage 3

Launch a digital
influence plan

Launching digital initiatives to promote car sharing, including producing content for Instagram, Tik-Tok and Youtube, as well as showcasing at urban and sustainable mobility events.

Media Relation Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence Media Relation Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence

Responsible mobility

Klaxit's media trip to BlaBlaCar

Effective positioning of the company and its founder as a pioneer in home-work car sharing.
To implement a successful media relations strategy, particularly in the regions and with local authorities.
Increased audiovisual visibility to support Klaxit's growth and reputation.

Gen-G = G-Generation

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Tech-data

Klaxit (BlaBlaCar)

Redefining urban mobility, one trip at a time