A strong position for the data lakehouse pioneer

The project, our experience

Navigating the data lakehouse with Databricks

Databricks, the American centaur of the data lakehouse, is a major player in the world of data management and analytics.

Our intervention:
We positioned Databricks as a reference in France, implemented a strategic plan to achieve the KPIs defined at international level and ensured the writing and placement of relevant content.
  • Clear definition of strategic objectives at national level
  • Writing and localisation of relevant content
  • Over 100 items produced in less than 6 months
How we work

The rise of the data lakehouse

We worked hand in hand with Databricks to establish a solid presence in France while aligning their objectives with international KPIs.
Stage 1
Strategic plan

Definition of strategic objectives specific to the French market, with the aim of aligning Databricks with international standards and KPIs.

Stage 2
Implementation of actions

Writing and localising key content, setting up an interview schedule and ensuring the visibility of spokespeople both locally and internationally.

Stage 3
Launch a digital
influence plan

Establish a strong digital presence by creating content for Instagram, Tik-Tok and Youtube, as well as supporting events related to data science and AI, both in France and internationally.

Media Relation Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence Media Relation Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence

Data Innovation

The rise of Databricks in France

  • Impressive visibility with over 100 articles in less than 6 months.
  • Successful positioning of Databricks as a leader in the French data lakehouse market.
  • International brand recognition thanks to the implementation of the defined strategy.
Gen-G = G-Generation

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