Getaround

Post-acquisition management and public awareness

The project, our experience

Post-acquisition revitalisation with Getaround

Before joining BlaBlaCar, Klaxit established itself as a champion of home-work car sharing, With the acquisition of Drivy, Getaround has established itself as a key player in the car-sharing sector, offering a practical and innovative solution for car-sharing between individuals.

Our intervention:
Following the acquisition of Drivy, we defined and implemented a 360° brand enhancement programme, addressing key issues, targeting priority audiences and intervening in areas such as public awareness and crisis management.

Identify and address key post-acquisition issues
Successfully raising public awareness
Proactive crisis management

How we work

Car sharing reimagined

Following Getaround’s acquisition of Drivy, we implemented a 360° strategy to position the brand as a key player in car sharing.

Stage 1

Strategic plan

Identification of key post-acquisition issues and mapping of priority objectives.

Stage 2

Implementation of actions

Developing specific communication tools, raising awareness among regional and national authorities and proactively managing potential crises.

Stage 3

Launch a digital
influence plan

Development of post-acquisition digital campaigns highlighting the benefits of car sharing via Instagram, Tik-Tok and Youtube, and support at major automotive and technology events.

Media Relation Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence Media Relation Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence

Car Sharing

Getaround : Reinventing brand awareness

An impressive cumulative audience of over 10 billion in just 9 months.
Successful positioning of Getaround as a major car sharing player following the acquisition of Drivy.
Effective outreach to public authorities at national and regional level, leading to institutional recognition.

Gen-G = G-Generation

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Getaround

Post-acquisition management and public awareness