Getaround
Post-acquisition management and public awareness
The project, our experience
Post-acquisition revitalisation with Getaround
Before joining BlaBlaCar, Klaxit established itself as a champion of home-work car sharing, With the acquisition of Drivy, Getaround has established itself as a key player in the car-sharing sector, offering a practical and innovative solution for car-sharing between individuals.
Our intervention: Following the acquisition of Drivy, we defined and implemented a 360° brand enhancement programme, addressing key issues, targeting priority audiences and intervening in areas such as public awareness and crisis management.
Our intervention: Following the acquisition of Drivy, we defined and implemented a 360° brand enhancement programme, addressing key issues, targeting priority audiences and intervening in areas such as public awareness and crisis management.
- Identify and address key post-acquisition issues
- Successfully raising public awareness
- Proactive crisis management
How we work
Car sharing reimagined
Following Getaround’s acquisition of Drivy, we implemented a 360° strategy to position the brand as a key player in car sharing.
Stage 1
Strategic plan
Identification of key post-acquisition issues and mapping of priority objectives.
Stage 2
Implementation of actions
Developing specific communication tools, raising awareness among regional and national authorities and proactively managing potential crises.
Stage 3
Launch a digital influence plan
Development of post-acquisition digital campaigns highlighting the benefits of car sharing via Instagram, Tik-Tok and Youtube, and support at major automotive and technology events.
Media Relations Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence Media Relations Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence
Car Sharing
Getaround : Reinventing brand awareness
- An impressive cumulative audience of over 10 billion in just 9 months.
- An impressive cumulative audience of over 10 billion in just 9 months.
- Effective outreach to public authorities at national and regional level, leading to institutional recognition.
GEN-G = GENERATION G
More Projects
Project Inspiration