Total immersion in the lifestyle world to reach the core target audience

The project, our experience

Pukka brings tea culture to France

Pukka is a well-known lifestyle brand, particularly popular with the yoga community for its products and inspirational ethos.

Our intervention:
When Pukka launched in France, we managed all their communications, developed a 360° plan to engage the yoga community and set up strategic collaborations to increase their visibility.
  • Identify key trends and relevant influencers
  • Defining a clear editorial line and a robust action plan for the brand
  • Collaboration with partner brands and participation in key events
How we work

Calm through nature

We helped Pukka launch in France, targeting mainly the yoga community.
Stage 1
Strategic plan

Identifying current trends and mapping key influencers in the yoga space.

Stage 2
Implementation of actions

Create a unique editorial line, develop a strategy for collaboration with other brands and participate in key industry events.

Stage 3
Launch a digital
influence plan

Spreading the philosophy of natural wellbeing and the authentic flavours of Pukka Teas through dedicated content on Instagram, Tik-Tok and Youtube. Support and presence at major events related to well-being, gastronomy and tea culture in France and abroad.

Media Relation Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence Media Relation Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence

Tea & Visibility

Pukka raises its profile in France

  • Established Pukka as a leading wellness tea and herb brand in the French market.
  • To successfully communicate the natural wellness philosophy to the press and key influencers.
  • To highlight the unique attributes of the Pukka brand through various collaborations and major events.
Gen-G = G-Generation

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