Pukka
Total immersion in the lifestyle world to reach the core target audience
The project, our experience
Pukka brings tea culture to France
Pukka is a well-known lifestyle brand, particularly popular with the yoga community for its products and inspirational ethos.
Our intervention: When Pukka launched in France, we managed all their communications, developed a 360° plan to engage the yoga community and set up strategic collaborations to increase their visibility.
Our intervention: When Pukka launched in France, we managed all their communications, developed a 360° plan to engage the yoga community and set up strategic collaborations to increase their visibility.
- Identify key trends and relevant influencers
- Defining a clear editorial line and a robust action plan for the brand
- Collaboration with partner brands and participation in key events
How we work
Calm through nature
We helped Pukka launch in France, targeting mainly the yoga community.
Stage 1
Strategic plan
Identifying current trends and mapping key influencers in the yoga space.
Stage 2
Implementation of actions
Create a unique editorial line, develop a strategy for collaboration with other brands and participate in key industry events.
Stage 3
Launch a digital influence plan
Spreading the philosophy of natural wellbeing and the authentic flavours of Pukka Teas through dedicated content on Instagram, Tik-Tok and Youtube. Support and presence at major events related to well-being, gastronomy and tea culture in France and abroad.
Media Relations Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence Media Relations Public Affairs Personal Branding & CEO support Crisis Communications Media Training Digital Marketing & Influence
Tea & Visibility
Pukka raises its profile in France
- Established Pukka as a leading wellness tea and herb brand in the French market.
- To successfully communicate the natural wellness philosophy to the press and key influencers.
- To highlight the unique attributes of the Pukka brand through various collaborations and major events.
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